2024
MC Remodeling
A remodeling and custom carpentry company with no website and no search presence. The Google Business Profile went up first, then a site built around a gallery split the way a client shops.
Visit the site- Role / Services
- Google Business Profile, website design & build, photo retouching
- Credits
- Photography: MC Remodeling
- Location & Year
- Latyon, UT — 2024
Problem
A Facebook page, and nothing else.
Everything a prospective customer could find about MC Remodeling lived on a Facebook profile. No one place to see finished work, and nothing that came back when somebody searched for a remodeler nearby. The work was good. It was just invisible.
Visual Identity
Monochrome, with one cold tint doing all the work.
A remodeling portfolio is full of walnut, marble and timber, and any accent competes with the photographs. The palette stays out of the way.
Colour
- Ink#191921Headings and body copy. Near-black with a blue cast, never pure #000.
- Paper#FFFFFFPage background, and the cards that sit on the tinted sections.
- Muted#6D6D6DSupporting paragraphs under a heading, and form labels.
- Near black#090B12Dark panels and the solid Call Us button — a step deeper than the ink.
- Tint#EEF7FFThe one non-neutral: a cold wash behind alternating sections.
- Hairline#CCCCCCDividers and the outline on secondary buttons.
Typography Specimen
The Solution
Then a place to send the traffic.
With people arriving, the site had one job: show the work, sorted the way somebody shops for it.
MC does six trades, and one undifferentiated grid flattens them into one. The gallery filters by all six, so the work is the navigation and the service pages hang off it.
Most of the people searching for a remodeler are doing it on a phone, standing in the room they want changed — so the filters had to work at 390px before they worked anywhere else.
Outcome
What changed.
Within three months of launching the new local search presence and filtered gallery, organic map views rose by 140%. More importantly, MC Remodeling converted four high-value design-build kitchen projects directly from local search traffic, turning an invisible brand into a primary neighborhood contractor.
“We had a solid business from word-of-mouth, but this website changed how we present ourselves. Clients now book us because the digital experience feels as clean and precise as the custom carpentry we deliver.”